Once, twice, everything nice

What is it that makes Luxury goods worth it? Perhaps it’s ‘poshness’, luscious appeal, indulgence, and there’s a premium to it. A healthy dose of pampering and trotting out only for the most special of occasions may send mixed signals of regret and pleasure. Perhaps, when in the mood to splurge or simply observe, the dopamine hit will endure in memories. The idea of luxury and the perfection that is associated with the stores and the brands gives a good feeling. It’s also the belief that good things happen in shopping experience and that makes those retail goods so appealing. This is luxury consumerism.

Never once, these luxury brands are in a subservient status. Its desirability comes from its uniqueness, projected confidence in their stories, truly artistic and never the least its superior quality. I find them aspirational, yet very inspirational. Pay a little extra money to buy these luxury goods and see what it does to you. One time you own their products, you start seeing the magic, seeing something beyond the physical product.  Little spotlight, getting on the list, Champagne in a glass. After this experience, the mind starts thinking in ways to get more. The attraction kicks in and you start behaving and working towards to get another one, and another one. That’s how you move the status, and everything is nice.

Inspired by luxury, ‘Once, twice, everything nice’ is a collection of 16 paintings with references to pop culture, retail therapy and consumerism. They make me feel good.